5 cheapo alternative destinations in Europe
On the face of it, this should be a great time for Americans to think about traveling to Europe. Just a few years ago, it took $1.38 to buy a euro; today, a euro can be had for just $1.13. But despite this trend, Western Europe can still be expensive for Americans, and, for that matter, for most of the world’s travelers.
Here’s one strategy for lowering costs: eschew particularly expensive locations for cheaper alternatives. As always, think broadly about alternatives. In some cases, a neighboring city will be less expensive than a popular tourism draw in spitting distance. In other situations, you might consider swapping one region for another half-way across the continent.
Here are five suggestions to get you thinking.
1. Consider Bratislava instead of Vienna
Vienna is glorious. It is impossible to forget that the city was once the seat of an empire. Though there are low-cost hotels, it can also be expensive and, during the summer months, overrun with tourists.
Enter Bratislava, the cute, relatively diminutive capital of Slovakia, just 40 miles to the east. It is a quieter and far less expensive alternative to Vienna. You can count on paying around €40 per day less in Bratislava between budget accommodations, meals and bar tab. Plus, hotels in Bratislava can go for as little as $40-50 per night when we did some searching for dates in the spring.
Furthermore, it’s easy and relatively cheap to travel between the two capital cities. A one-hour one-way train fare will set you back €15; the almost two-hour bus journey costs only €8. You can upgrade the trip with a 75-minute boat ride for as low as €20.
2. Switch out the Slovenian Alps for the Swiss Alps
Let’s compare two popular Alpine destinations, one in Switzerland and the other in Slovenia.
In the winter, a double at a cheap bed & breakfast in St. Moritz, Switzerland runs 110 CHF ($112) per night; in Bled, Slovenia: €29 ($35). In the summer, rate differentials aren’t quite so dramatic. A cheap studio in St. Moritz in mid-July is 63 CHF ($64); an equivalent property in Bled mid-July runs €36 ($44). Bled is less developed than St. Moritz, and (arguably) more interesting in terms of geology and landscape.
As an aside, Slovenia offers far more than Alpine vistas. Other places of note include Ljubljana, the country’s dynamic, pretty capital, and a tiny little arc of the Adriatic, centered on Koper.

Lisbon is one of Europe’s greatest and cheapest cities to visit. Photo: Francisco Antunes
3. Try Lisbon over Madrid and Barcelona
Lisbon is one of the most appealing cities in all of Europe — and an outstanding value to boot. It’s got everything one might want in a European capital: atmospheric neighborhoods, grand plazas and boulevards, good coffee, affordable public transportation, cheap taxis, great restaurants, and perfect egg tarts at more or less every bakery. It’s much cheaper than Madrid, Barcelona, and even Paris.
Hotels in Lisbon start around $30 for simple rooms, and you can score 3-star accommodations for as little as $60. In other words, Lisbon is still a cheapo paradise!

The French coastal region of Côte Bleue, west of Marseille, is a great alternative to the ritzy Cote d’Azur. Photo: Jeanne Menj
4. The Côte Bleue in place of the Cote d’Azur
The Côte d’Azur remains charming despite the glitz and celebrities that keep it humming. But goodness gracious is it pricey. For a less expensive holiday, look to the Côte Bleue, to the west of Marseille.
Carry-le-Rouet, a fishing village surrounded by a nature reserve, is one idyllic spot. In Carry-le-Rouet, the Villa Arena Hotel offers double rooms for €60. And in the nearby village of La Rove there is a simple, welcoming guesthouse called L’olivier, with double rooms for just €55 in July.

Jahorina in Bosnia offers a fun ski vacation for almost 75% less than the Alps! Photo: vladotesanovic
5. Go east for an affordable ski vacation
A quick glance at the top resorts in France, Switzerland, Italy, and Austria turns up exorbitant daily lift pass costing as high as €70 ($86) in Zermatt. Even relatively good value resorts in the region, like Courmayeur in Italy’s Aosta Valley, cost €44 ($54) per day for a lift pass.
A turn to the east reveals much less expensive territory: Jahorina, Bosnia (€20, or $24 for a lift pass); Popova Sapka, Macedonia (900 MKD, or $18); and Brezovica, an ethnic Serbian mountain enclave in the south of Kosovo, where a lift pass costs just €12 ($15) per day.
Related: 5 affordable ski vacations in Europe
If you plan to go skying, I recommend that you visit Shar mountain and Brezovica. It is a fantastic place to go to, see, feel the air and enjoy the snow. You can even take a vacation there in spring and summer if you are in that kind of stuff.
This is a great list. Thanks for the info.
Mark
Brezovica
I’ve never even considered visiting Bosnia or Macedonia for a ski break- I’m definitely going to have to look into having one. I love how much cheaper, often less tourist-filled, and downright brilliant Eastern Europe is! Cheers for sharing 🙂
This is a great list, and I like that you have the price comparisons there as well. I always try to found similar yet less-popular destinations when I travel, to save money and go somewhere less crowded, but still see the same sights, architecture, and still find as much history as the popular cities.
Happy holidays!